Provides award-winning technology to connect content to readers online

VANCOUVER, British ColumbiaApril 2nd, 2020 – In these uncertain times, when more and more people around the world are self-isolating, the need for readers to be able to access the digital editions of their favorite newspapers and magazines has never been more critical. Branded Editions powered by PressReader is working with publishers to navigate these unsettling times, helping them move their printed editions online swiftly and seamlessly.

Branded Editions’ premium technology delivers quality content to users in engaging ways, how and where they want it.  The technology enables publishers to customize their product to their evolving needs as they adapt to the new COVID-19 reality. With Branded Editions, publishers can create subscriptions with single or multi-device access and toggle paywalls (lock and unlock publications) to reach every reader.

The award-winning Branded Editions technology powers the digital replicas of the world’s leading publishers, including The New York Times, the Arkansas Democrat-Gazette, Kiosko y Más, The Guardian, and The Washington Post, to name a few. Walter E. Hussman Jr., the publisher of the Arkansas Democrat-Gazette, describes the value of using Branded Editions: “It surprises me that so many publishers still don’t recognize the value of digital replicas like the one PressReader built for us with their Branded Editions technology. Our print subscribers may have been skeptical at first, but now they love all the interactive features and extra content we can give them.  They spend more time engaged with the Digital Replica, and we know that higher engagement leads to higher retention and lower churn.”

Speaking on the COVID-19 service Branded Editions is providing for publishers, Alex Kroogman, CEO PressReader Group of Companies, notes, “Our technology provides high product reliability during this emergency and indeed at all times for all our publishing partners. We have thus set up a swift user import process that allows publishers to provide digital replica access to subscribers who cannot read the print editions in a timely manner”.

Branded Editions provide a broad range of fully customizable features that publishers can adapt to their unique needs, giving their readers a better reading experience. The technology not only enhances original curated and editorial layouts with digital features, it also can provide all the up-to-the-minute content published on a Publishers’ website, between editions.  Readers can enjoy various engaging features such as listening, sharing, commenting, and translation in up to 18 languages.

The platform also supports multiple subscription options, including trials, simultaneous access, as well as free and paid validations. Readers can access content using login credentials, from a specific IP address or by using a referral URL.

Branded Editions powered by PressReader also allow publishers to earn new and incremental income. The technology works with multiple payment providers globally to ensure a reader’s preferred method of payment is possible. In addition to eCommerce options such as product bundles and single copy purchases, publishers are also able to set up In-App Purchasing (IAP) on iOS and Android. Finally, the kiosk capability provides publishers with multiple titles a one-stop shop for all their publications and creates opportunities to cross-sell titles, capitalizing on different demographics.

Branded Editions also provides around the clock support to all publishers to mitigate the disruption to their businesses caused by COVID-19.


About PressReader

PressReader is on a mission to improve the way people discover stories that matter to them.  With offices in Vancouver, Dublin, and Manila, the company provides the largest all-you-can-read platform of newspapers and magazines where people can discover relevant and trusted content from anywhere in the world. The platform boasts of leading publications such as The Guardian, The Wall Street Journal, Los Angeles Times, Hearst Newspapers and Magazines, The Globe and Mail, Newsweek, Forbes, Le Figaro, and Vanity Fair, to name just a few.

PressReader’s digital edition technology (Branded Editions) powers the digital replicas of many of the world’s most iconic publishers providing their digital editions, bespoke apps, and web kiosks — brands like The New York Times, Arkansas Democrat-Gazette, El País, The Washington Post, The Globe and Mail, The Guardian, The Times (of London), Haymarket, ABC, and Clarín.

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