As of October 17, loyal readers of nine daily newspapers published by Postmedia Network Inc. will no longer have a print edition of their Monday paper delivered to their doorsteps. Fortunately, they will still be able to start their Monday morning with all the news from their chosen newspaper, in a digital format.

Postmedia recently announced that it would no longer print and deliver physical copies of the Vancouver Sun, The Province, Calgary Herald, Calgary Sun, Edmonton Journal, Edmonton Sun, Ottawa Citizen, Ottawa Sun and Montreal Gazette.

Fortunately for those papers’ loyal readers, they’ll still have access the content they are looking for, thanks to Branded Editions.

“Our e-papers provide our readers with the best of both worlds – a replica edition of the traditional printed product but in a digital format that’s easy to use,” said Gerry Nott, Postmedia’s SVP Editorial.

More than just a digital replica

Powered by PressReader, Branded Editions offers readers more than just a digital replica of the daily newspaper. Branded Editions’ SmartFlow presentation technology displays a continuous stream of content extracted from the print edition or an RSS feed.

The number of readers who use their mobile devices to consume content is increasing at a rapid pace. No matter what device or operating system they use, Branded Editions’ constantly evolving HTML5 technology ensures that they’ll find an immersive, cutting-edge experience. SmartFlow supports horizontal scrolling on large displays and vertical scrolling on smaller screens for a more engaging reading experience.

Keeping readers engaged

“More and more publishers are discovering the ways that Branded Editions can help them reach more users more quickly and keep them reading. With Branded Editions, readers can track their topics of interest, create and maintain personal collections of stories, and set alerts. They are also able to share articles and stories through email and social media” said Hugo Merino, Branded Editions’ Director.

Branded Editions enables publishers to keep readers engaged by breathing new life into their digital editions. They are able to add video, photos and audio to their editorial content.

Find out more about Branded Editions’ digital publishing solutions today.