At Branded Editions, we’re always working behind the scenes to help your branded app reach more readers, deliver a better experience, and reflect the quality of your publication. One of the simplest — yet most impactful — ways to support that mission is by cultivating positive app reviews.
Here’s why reviews are more than just nice-to-have:
Increased Visibility in App Stores
When users search for content in the App Store or Google Play, your app’s rating appears right next to its name. The higher the rating, the more likely users are to click and explore. Both Apple and Google reward high-rated apps with better placement in search results. In short, more good reviews = more organic traffic to your app.
Stronger Brand Perception
Just like with any online product, potential readers rely on reviews to decide whether your app — and by extension, your publication — is worth their time.
Positive feedback builds trust and professionalism, strengthening your reputation and reinforcing your brand’s value.
Better Conversion Rates
It’s not enough for users to find your app — they need to be convinced to download it.
Ratings and reviews are crucial in helping users take that final step. According to Alchemer, only 50% of users will even consider downloading an app rated three stars. Drop below that, and many users will simply move on.
More Revenue Potential
A highly rated app attracts more readers, and more readers mean more revenue, whether through in-app ads, subscriptions, or purchases.
Plus, strong reviews make your app more attractive to advertisers and partners.
Building Trust Through Feedback
Reviews are also a powerful communication channel. They tell you what’s working, what needs improvement, and how your readers feel about their digital experience.
Responding to reviews (both positive and negative) helps build trust, shows responsiveness, and creates a sense of community around your brand.
We’re Listening — Always
At Branded Editions, our goal is to deliver an exceptional reading experience through every branded app we support. Your readers’ feedback helps us continuously improve and adapt to the highest standards. Encourage your users to leave reviews, share their thoughts, and rate the app — every bit of feedback helps drive success. And rest assured, we’re here to listen, learn, and enhance your app’s performance at every step.